Carolina Handling, a leading material handling and intralogistics solutions provider in the Southeast, has launched its first Connected TV (CTV) advertising campaign. The campaign highlights the company’s evolution beyond forklifts and its expanding capabilities in warehouse automation, warehouse technology, conveyor systems, and material handling solutions.
The 15-second commercial, “The Warehouse Playbook,” launched Sept. 25 and will run for 30 days across major Southeast markets on streaming platforms including Hulu, Peacock, Paramount+ and other Connected TV services. Featuring a football-inspired theme, the commercial draws a parallel between successful teams and successful warehouses, emphasizing strategy, trusted partnerships and tailored solutions.
The campaign also celebrates Carolina Handling’s 60th anniversary in 2026. The commercial showcases Carolina Handling’s broad portfolio of warehouse and intralogistics solutions and features the company’s Intralogistics Solutions Center in Easley, South Carolina, which opened in late 2025.
"This is a high-quality production that reflects the level of expertise behind our organization and reinforces the trust customers place in Carolina Handling as a long-term partner," said Josue Vermes, senior marketing manager at Carolina Handling.
The Connected TV campaign is designed to reach warehouse and supply chain decision-makers through streaming content they regularly watch, including college football, NFL games, and other programming. CTV allows Carolina Handling to expand brand awareness beyond traditional digital and broadcast advertising while introducing its broader intralogistics capabilities to new audiences.
“We want viewers to walk away thinking, ‘I didn’t know they did that, and I didn’t know they could do that,’” Vermes said. The commercial was written, produced and edited by Carolina Handling’s Marketing team.
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