South Carolina Footprint with Greenville Grand Opening Event

Cousins Maine Lobster (CML), an industry-leading fast-casual lobster roll brand, has continued its expansion across South Carolina with a Greenville grand opening event, extending its reach into the Upstate following a successful February debut in Columbia.

The Cousins Maine Lobster food truck celebrated its Greenville debut on Saturday, April 4, from 12:00 PM to 6:00 PM at Grateful Brew, located at 501 S Pleasantburg Drive, Greenville, SC 29607. Known as a local gathering spot for craft beer and community events, Grateful Brew provides a local backdrop to introduce Greenville guests to CML's signature Maine Lobster experience.

This milestone builds on the momentum of the brand's Columbia launch earlier this year, which marked Cousins Maine Lobster's first permanent presence in South Carolina. Since then, the truck has seen notable turnout, repeat guests, and growing demand across the Midlands, prompting expansion into the Upstate, one of the state's fastest-growing and most dynamic food scenes.

"Our Columbia launch exceeded expectations, and we've been eager to build on that momentum by introducing Cousins Maine Lobster to Greenville," said Lindsay Herberger, director of Franchise Development at Cousins Maine Lobster. "Greenville is known for its incredible food culture, strong sense of community, and support for unique dining experiences, making it a natural fit for our brand. We're excited to bring that same energy, quality, and customer experience to the Upstate."

Led by franchisees Matt Cobb and Dave Blosser, the Columbia-based truck is designed to serve multiple markets throughout the region, allowing the brand to connect with communities across South Carolina while maintaining a strong local presence. Officials with Cousin's Maine Lobster note their focus on community engagement and delivering a memorable customer experience has already made an impact in Columbia, and now, they're bringing that same excitement to Greenville.

"We've seen firsthand how the truck brings people together," said Cobb and Blosser. "From the excitement of the line to that first bite of wild-caught Maine lobster, it creates a unique experience you don't find every day. Greenville has such a great local energy, and we're excited to be part of it and introduce more people to what makes Cousins Maine Lobster special."

Guests attending the Greenville grand opening partook in CML's signature menu, including chilled Maine lobster rolls with a touch of mayo on a New England-style roll, warm butter lobster rolls, lobster tacos, lobster grilled cheese, and classic whoopie pies, each showcasing premium, wild-caught Maine lobster. For more information on our Columbia food truck calendar of events, check out their Facebook page: Cousins Maine Lobster Columbia.